How to deal with reverse culture shock in international assignments Culture shock is something that as an expat moving to another country, you know to prepare for. There are countless materials out there on coping with culture shock from a mission or assignment abroad, but what about returning home afterward? This journey comes with an
As companies reach across country borders and globalization of the workplace becomes the new norm, businesses must continually adapt to changes. Professionals must learn to communicate differently. Business processes are continually adjusted to accommodate the growing number of different cultures and nationalities that organizations work with. Companies who are evolving with this shift have a competitive advantage
Thanks to the expansion of communication and technology, it is one of the fastest rising industries in the United States. As the possibilities of the internet grow and the industry of marketing is flooded with digital outreach and web-based advertising, it is easier to reach markets that companies couldn’t dream of obtaining before the technological revolution. Today, there are very few boundaries for companies targeting foreign markets through their marketing efforts, and huge benefits to be gained from reaching out to new audiences.
Expand the reach of your messaging with website translation According to Internet World Stats, English is the most used language on the internet. Many businesses realize this and think that there must not be a large demand for localization of their online content. When companies do accept that their business could benefit from website translation,
Professional Voice-Over Talent
Why the voice talent you choose matters As technology improves and people are connecting more online, marketing strategies evolve as well. Consumers are attracted to convenience, so companies are beginning to look for paperless alternatives such as media and online content. More platforms are promoting online video, and videos are becoming a way for businesses
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