Effective communication is paramount with an increasing number of non-English speaking customers engaging with American companies. Enter live interpreters – the unsung heroes behind improved customer service. With over 66 million non-native English speakers in the United States, increasing revenue and customer satisfaction means being able to troubleshoot, upsell, and diffuse complaints in your customers’ native language.
The Growing Importance of Non-English-Speaking Customers
American companies are experiencing a profound shift in their customer base. According to the U.S. Census Bureau, nearly 1 in 5 U.S. residents speaks a language other than English at home. This demographic shift underscores the necessity of accommodating diverse language needs in customer interactions. Ignoring this demand leads to missed business opportunities and damages a company's reputation as needing to be more responsive to the needs of a changing society.
Here's why your company should use Global LT for live interpretations:
- Market Expansion: Research by Common Sense Advisory reveals that 72.4% of consumers are more likely to buy products if the information is in their language. With live interpreters, businesses can tap into previously untapped markets and expand their customer base.
- Increased Customer Loyalty: A survey conducted by Zendesk found that 64% of customers are more likely to develop loyalty towards a brand if they receive customer support in their native language. Live interpreters ensure that language barriers do not hinder a positive customer experience, fostering trust and loyalty.
- Reduced Churn: High-quality customer support leads to decreased churn rates. Harvard Business Review reports that customers who receive excellent service are more likely to stick with a brand and spend 140% more than those with poor experiences.
Enhancing Communication with Live Interpreters
- Real-Time Problem Resolution: With live interpreters, agents can communicate seamlessly with customers, reducing the chances of misunderstandings and ensuring that issues are resolved promptly. This efficiency enhances the overall customer experience.
- Cultural Sensitivity: Effective communication goes beyond language. Live interpreters are trained to navigate cultural nuances, ensuring respectful and culturally sensitive interactions. This significantly minimizes the risk of miscommunication and offense.
- Personalization: By offering personalized support in the customer's preferred language, businesses can create a sense of connection and understanding. This personalized touch enhances the customer's perception of the company's commitment to their needs.
In an era where diversity and inclusivity are valued more than ever, American businesses cannot afford to ignore the importance of effective communication with non-English speaking customers. Live interpreters in call centers and customer service roles play a pivotal role in bridging language gaps, improving customer experience, and driving business success.
By embracing interpreters as part of a long-term commitment to customer retention, companies can unlock new markets, nurture customer loyalty, and establish themselves as forward-thinking, customer-centric organizations. As the global marketplace continues to evolve, the proactive integration of live interpreters stands as a testament to a company's commitment to meeting the needs of a diverse and growing customer base.
Global LT has been in the translation and interpretation business for over 40 years, and we hire native-speaking interpreters and train them to fully understand the needs of our clients. That includes understanding industry-specific jargon, slang, and more. Even better, there are no set-up fees, no monthly retainers, and you only pay for what you use.
If you’re interested in learning more about our translation and interpretation services, fill out this form and we’ll be in touch shortly.
This blog post was written by Patricia Diaz, VP of Marketing.
