In today's rapidly evolving corporate landscape, one thing is sure: the younger generation is taking center stage. Generation Z (Gen Z) is the most racially diverse U.S. generation, with approximately 48 percent identifying as non-white. One in three Americans is projected to belong to a race other than white by 2060, with the fastest-growing U.S. racial or ethnic group being those of two or more races.
The future of work depends on Gen Z. As they step into the workforce (especially since an estimated 70 million boomers are set to retire by 2030), companies must adapt to their unique perspectives and preferences to attract and retain top talent. One key aspect of this engagement strategy is investing in learning and development opportunities, specifically through language training.
Gen Z was born between 1997 and 2012 and is characterized by its diverse outlook, ambition, and ingrained tech-savviness. They’re digital natives – the iPhone and social have always been part of their lives. Raised in an era of instantaneous access to information, they bring fresh perspectives and a desire for continuous growth to the workplace. This presents an exciting opportunity for companies to tap into a new wave of talent and creativity.
Engaging Gen Z employees goes beyond a paycheck - it's about providing them with avenues to learn, grow, and contribute meaningfully. Here's how companies can foster retention by catering to their developmental needs:
According to the Work Institute 2023 Retention Report, Gen Zers want an employer who emphasizes their well-being, competitive pay, and work-life balance (enough of the demand for in-person work, ‘kay?). They also want an organizational culture that is supportive with an emphasis on transparent communication. How do you achieve that? Start with language training as a benefit and show them you’re dedicated to their growth as a person and employee.
Among the many development opportunities, language training stands out for a multitude of reasons. Here's why language training is an effective tool for engaging and retaining Gen Z employees:
Language skills break down barriers. Gen Z's appetite for international exposure (and travel) and cultural exchange makes language training compelling. Learning a new language opens doors to diverse markets and strengthens relationships with global partners.
Research shows that learning a new language enhances cognitive abilities, including problem-solving, critical thinking, and multitasking. These skills are invaluable for Gen Z employees navigating complex business scenarios.
Gen Z values adaptability, and language training is the perfect avenue to showcase this trait. Learning a new language demonstrates the willingness to step out of one's comfort zone and embrace challenges—a quality highly regarded in today's dynamic work environment.
Clear communication is paramount in any workplace. Proficiency in multiple languages enables Gen Z employees to communicate more effectively with colleagues, clients, and partners from diverse backgrounds.
Language skills are a strong asset on any resume. Gen Z recognizes the competitive edge that bilingual (or multilingual) provides, as they're keen on advancing their careers rapidly.
To integrate language training effectively, consider these steps:
Engaging and retaining Gen Z employees involves a deliberate investment in learning and development. Language training offers a unique pathway to foster growth, global perspective, and adaptability. By embracing language learning as a core component of their developmental strategy, companies can unlock the potential of their Gen Z workforce, benefiting both the employees and the organization.
Ready to see how language training can benefit Gen Z at your organization? Let us know! We’re ready to help you get started.
This blog post was written by Megan Tully, Marketing Manager.