In today's interconnected world, businesses have tremendous opportunities to expand their reach and tap into new global markets. To seize these opportunities, one crucial aspect that often gets overlooked is translating business documentation. By making your documentation accessible to an international audience, you increase your chances of attracting new customers and enhancing user experience, leading to happier customers and reducing user frustration.
Here are a few ways human translations can benefit a business.
1. Increased Business Opportunities.
Translating your website and business documentation enables you to break down language barriers and cater to a global audience. According to a Common Sense Advisory (CSA) study, 72.4% of consumers are likelier to buy products or services if the information is in their native language. Translating your website allows you to tap into new markets, reach a wider audience, and boost your business. Google Translate won’t cut it, though. AI or a machine can’t understand the nuance of business language if you’re highlighting complex software or selling a service. Having a human translate that copy means the difference between an end user who gets it and one who doesn’t. Your brand shouldn’t be left up to interpretation (literally).
Higher Conversion Rates. Research by CSA also reveals that translating web content into multiple languages leads to higher conversion rates. Businesses that localize their websites experience an average increase of 27% in conversions. This demonstrates the immense potential for revenue growth by investing in website translation. People want to feel like they’re fully understood, and that starts at the beginning of their buying journey.
2. Enhanced User Experience and Customer Satisfaction.
Happier Customers. Translating user experience manuals, tutorials, and guides empowers your customers to quickly understand your product or service. Users accessing comprehensive and well-translated documentation feel supported and more confident interacting with your offerings. As a result, they are more likely to have a positive experience and become satisfied, loyal customers and repeat buyers. Complicated doesn’t sell.
Improved Onboarding and Adoption. Translating user manuals and documentation streamlines the onboarding process for international users. Clear instructions in their native language enable them to quickly grasp the features, functionalities, and best practices. This reduces confusion, accelerates product adoption, and minimizes user frustration, fostering long-term engagement. It also reduces the burden on your customer service teams. The follow-up questions will decrease if users and customers understand the product fully – based on translated user guides.
3. Minimized User Frustration.
Better Support and Troubleshooting. Translating business documentation, including FAQs, troubleshooting guides, and support materials, reduces user frustration. When customers encounter issues, accessing helpful resources in their language empowers them to troubleshoot problems independently. This saves time and effort for your support team and contributes to an overall positive user experience.
Avoiding Misinterpretation and Errors. Miscommunication due to language barriers can lead to user frustration and dissatisfaction. Translating your business documentation accurately ensures that your instructions and information are correctly understood. This helps to prevent potential errors, misunderstandings, and the subsequent frustration that can arise from them.
Translating business documentation opens a world of possibilities for your organization. By expanding your reach, enhancing user experience, and minimizing user frustration, you can attract more customers, foster customer satisfaction, and build long-term relationships. Embracing multilingualism in your documentation not only demonstrates your commitment to global accessibility but also positions your business for success in an increasingly interconnected marketplace.
Investing in professional translation services or leveraging advanced translation technologies can help you overcome language barriers and unlock the full potential of your business. Don't miss out on the opportunities awaiting you in the international market—start translating your business documentation today and reap the rewards of a global customer base and improved user experience.
If you’re interested in starting your next translation project, we’d love to help. Learn more here.